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Course Info

  • TYPOGRAPHY

TYPOGRAPHY

About this Course

One of the most important aspects of graphic design is typography. It is the practice of presenting text or words in an approachable, comprehensible, and readable manner. Since typefaces may be organized in so many different ways, it might initially seem daunting for any designer, which is why this is considered an art form. Type is helpful since it aids in establishing the tone and atmosphere of a design item. A variety of tones and moods are possible, including loud, delicate, powerful, and subtle. Typography has the power to convey a sense of grace, elegance, or urgency.

Course Syllabus

Syllabus Info
Introduction to Typography I
-Defining the function of typography
Application of typography
Samples of Corporate Identity, Branding, Food Packaging, and Medicine, etc.

Principles and Basics of Typography I
-Type Classifications
Serif Type Styles (e.g. Old Style, Slab, Transitional)
San Serif Type Styles (e.g. Grotesque, Square)
Script Type Styles (e.g. Formal, Calligraphic)
Decorative Styles (e.g. Grunge, Psychedelic, Graffiti)

Principles and Basics of Typography II
Positive and Negative Space in Typography
Emotive vs. Literal Qualities of Letterform

Historical Appreciation of Typography
-Historical appreciation of the art and science of typography.
The Bauhaus and New typography

Historical Appreciation and Evolution of Typography II
-Brief History of Type Technology

(Pre Digital Type Technologies)
+ Handwriting and Calligraphy (3200AD)
+ Woodblock Printing (220AD)
+ Movable type letterpress printing, 1040 AD (China)/1450 AD (Europe)
+ Wooden font molds, 1800s
+ Continuous casting, 1890s
+ Phototypesetting, 1950s

(Digital typography) - (Mid 1980s – present)
+ Bitmap (raster) fonts
+ Outline (vector) fonts

Typography Anatomy
Parts of Letterform Names
Typesetting Terms
Typographic Hierarchy

Typography Grid
Structure and Space
Proportion
Single Column Grids
Multi-column Grids
Modular Grids
Improvisational Structures

Readability & Legibility I
Type Design
+ Type Styles ( e.g. Roman, Light, Bold, Italic, Black)
+ Character Angle (e.g. Cursive Italic, Oblique Italic)
+ Character Weight (e.g. Light, Bold, Heavy, Weight)
+ Character Width (e.g. Condensed, Narrow)
+ Typeface Sizes (e.g. Points, Picas, Ems and Ens)

Readability & Legibility II
Typeface for Body Copy
Function of Lowercase and All Caps
Letter Spacing and Word Spacing
Line Length and Justification
Reverse Type and Light or Heavy Weights

Application of Typography
Corporate Identity Design
+e.g. Logo Design, Letterhead, Envelope, Corporate Manual
Print Mediums
+e.g. Posters, Newsletter, Magazines, Brochures)
Digital / Interactive Mediums
e.g. Website, Smartphone Apps, Game Design
Creative Settings
+Art installation, Mural Design, Experimental Typography, Font Experimentation

Frequently Asked Questions

Course FAQ
Q1 : Does the student need basic typography knowledge to join the GDT159 typography course?
A1 : Not necessary.It is because GDT159 is a basic course for beginner

Q2 : How many topic for this course?
A2 : There are 10 topics