The meaning of marketing communications in travel and tourism
1.1 Defining marketing communications in travel and tourism
1.2 Marketing communications characteristics
1.3 Integrated marketing communications


Understanding the communications theory and applications
2.1 The marketing mix in communications
2.2 Market segmentation, targeting and positioning
2.3 Organizational Strategy Formulation
2.4 Marketing orientation


Consumer role in marketing communications
3.1 Consumer behavior theory
3.2 Consumer behavior and travel and tourism services
3.3 Consumer and markets for travel and tourism services
3.4 Consumer characteristics


Planning Strategy and tactics for tourism products and services
4.1 Marketing communications planning
4.2 Product formulation decisions and communication strategy
4.3 Product strategies decision

Using the principal marketing communication tools in travel and tourism
5.1 Advertising and public relations
5.2 Sales promotion, merchandising and personal selling
5.3 Brochures, print and online advertising
5.4 Distribution channels i tourism: creating access
5.5 Direct marketing

Applying marketing in the travel and tourism industry
6.1 Marketing countries as tourism destinations
6.2 Marketing visitor attractions
6.3 Marketing passenger transport
6.4 Marketing accommodation
6.5 Marketing inclusive tours and product packages

Interactive and E-communications issues and strategies
7.1 Growth of the internet
7.2 Growth of online advertising
7.3 Online behavior
7.4 Types of online advertising
7.5 User-Generated content


Conclusion and future issues in marketing communications
8.1 The importance of marketing communications to travel and tourism organizations
8.2 The emergence of new markets
8.3 The challenge of climate change
8.4 The challenge of the external media environment
8.5 Future challenges

Q1 : Who shoudl I contact to know more about this subject
A1 : Please contact: Assoc. Prof. Dr. Mohd Hafiz Mohd Hanafiah, CHIA Faculty of Hotel and Tourism Management Universiti Teknologi MARA  42300 Puncak Alam, Selangor, MALAYSIA T: 03-32587063    M: 012-3952786