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Course Info

About this Course

This course allows for integration of design and branding strategy in line with pre-assigned case studies to stimulate a design planning process. The step by step approach to various analytical skills will guide students through design stages from idea conception to a professional standard final presentation, incorporating a “Value Creation” aspect, specifically in the field of Service Design through the branding of an “experience” related to the product. The knowledge gained in the course will help enhance students’ ability to defend and state a strong case for their final year projects. This course also provides students the platform to experience working in an environment that promotes team building and professional practice. Assignments will allow students to compile documentation that will complement existing studio courses taking a user-centered perspective on systems and platform-based strategy.

Course Syllabus

MODULE 1: INTRODUCTION & OVERVIEW
1(A) INTRODUCTION: DESIGN MANAGEMENT
1(B) INTRODUCTION: BASIC TERMINOLOGIES
1(C) INTRODUCTION: PRODUCT STRATEGY

MODULE 2: DESIGN DEVELOPMENT & PROCESS
2(A) DESIGN PROCESS
2(B) DESIGN DEVELOPMENT
2(C) DESIGN AND PEOPLE

MODULE 3: DESIGN STRATEGIES
3(A) SITUATION ANALYSIS
3(B) PRODUCT LIFECYCLE
3(C) PRODUCT POSITIONING

MODULE 4: USER NEEDS
4(A) UNDERSTANDING USERS
4(B) SEGMENTATION
4(C) DESIGN TREND STUDIES

MODULE 5: PRODUCT AND CONCEPT DESIGN
5(A) PRODUCT SPECIFICATION
5(B) CONCEPT GENERATION
5(C) CONCEPT SELECTION & TESTING

MODULE 6: DESIGN & MANUFACTURING
6(A) PRODUCT ARCHITECTURE
6(B) DESIGN FOR MANUFACTURING
6(C) DESIGN PROTOTYPING

MODULE 7: DESIGN ECONOMICS
7(A) COST ESTIMATE
7(B) INTELLECTUAL PROPERTY
7(C) PATENTS
7(D) REFLECTIVE REPORT

Reflective Report
Reflective report

Frequently Asked Questions

Q1 : How will i be graded for the course?
A1 : Here are the marks breakdown: 1. Complete all 7 modules --- 40% 2. Complete online group assignment in module 3(c) --- 20% 3. Complete Final Reflective report in module 7(c) --- 40% Refer to FAQ 2, 3 and 4 for details.

Q2 : How do I complete all 7 modules (to get 40%) ?
A2 : 1. For each of the modules, watch videos and read through slides (a), (b) and (c) 2. Watch video links provided 3. Complete all exercises ---exercises can be found in module 2(a), 4(a), 5(a) and 6(a) The modules have been set with tracking tags. If you do not do the above steps, the system will track your participation as incomplete. Module incompletion will affect your grades.

Q3 : How do I complete online group assignment in module 3(c) (to get 20%)?
A3 : Online group assignment in Module 3(c) is meant to assess how well you work in teams on a digital platform. Designers typically do no work in silos, instead, most jobs deal with working as part of a team. With changing times, working in teams on a digital platform will be the new norm. Here are instruction to complete online group assignment: 1. Student DO NOT need to complete the entire product positioning process 2. Instead, as a team, students need to plan WHO WILL DO WHAT of the 8 listed step in the product positioning process in module 3(c) slide. 3. As a team of 4 to 5 people, students must produce a fair plan for the process where jobs must be distributed equally between members. Additional notes: The course instructor will set up 11 group posts for 11 groups. You will join the respective team in the and post at least 5 relevant posts. The comments must follow the flow of conversation of the entire team. The final result of the team discussion is a finalized list of members and their task allocation.

Q4 : How do I complete Final Reflective Report in Module 7(c) (to get 40%)
A4 : Since the report draws on students' reflection of the modules in the course, students can begin to fill in their reflection at their own time. Students should submit it before the deadline. Here are the steps to complete the reflection report: 1. You must first complete the modules. 2. You can go to the report form set up as a quiz in module 7(c). 3. There are 8 questions that require you to reflect on all the past modules. 4. Once you have completed the modules, submit it for grading.