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Course Info

About this Course

This course provides an overview on the relationship between society and the current computer-mediated communication technologies known as "social media", including social media types and tools (Facebook, Twitter, YouTube, and more). The central focus of the course is to highlight the state of the art technologies used for communication.

Course Syllabus

Introduction
Definition of Social Media
History and Background
Scope and approach

Types of Social Media
Blogs
Social Networks
Microblogs
Wikis
Video
Podcasts
Discussion Forums
RSS Feeds
Photo Sharing
Employee Ideation Programs
Gamification
Bookmarking Sites
Instant Messaging

Social Media Learning Types
IOL - Intra Organizational Learning
FSL - Formal Structured Learning
GDL - Group Directed Learning
PDL - Personal Directed Learning
ASL - Accidental & Serendipitous Learning

Managing Social Media
Social Media Framework
Social Media Usage Guidelines

Social Media In Information Agencies
Purpose and Functions
Social Media Usage and Application
Positive and Negative Impacts

Social Media Authority
Value
Purpose
Influencing Factors

Evaluation of Social Media
Introduction
Purpose
The Social Media Seven Building Blocks

Issues and Ethics in Social Media
Copyright, Intellectual ; Property and License
Privacy and Confidentiality
Public Access to Information
Offensive or Defamatory Content
Social Media Addiction
Social Media Crimes
Understanding Netiquette

Frequently Asked Questions

Q1 : How to register for IMD221 MOOC?
A1 : Please navigate to http://mooc.uitm.edu.my and proceed with the registration process.