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Course Info

  • RELATIONSHIP MARKETING

RELATIONSHIP MARKETING

About this Course

This course introduces the basic concepts of relationship marketing. It stresses the importance of relationship marketing as a tool in managing services and building relationship with the various stakeholders. Students are introduced to the links between relationship marketing with customer service and quality management. Students are also exposed to the critical elements in relationship building concerning the external market which includes the customers, suppliers and other business networks. It also highlights the importance of internal marketing efforts involving the staff in improving marketing performance.

Course Syllabus

Syllabus Info
Relationship Marketing: Basic Concepts


Quality as a competitive advatange


Total Quality Management


Building Marketing Relationship: The Six Markets Model


Managing Customer Relationships


Managing the Internal/Employee Market


Managing Suppliers and Other External Markets


Relationship Marketing: Issues and Future Trends


Frequently Asked Questions

Course FAQ
Q1 : Why do we need to learn Relationship Marketing?
A1 : Able to relate relationship marketing with customer service and quality management.